Stella Nikolaou · Social Media Manager & Growth Strategist
Social mediathat peopleremember.
Strategy, content and management for brands in travel, hospitality, wellness, healthcare and e-commerce. Founder of TheMindSocial.
8 years29 brandsInstagram · Facebook · TikTok · LinkedIn · Pinterest · XScroll
Selected client work
Featured cases
Social media management and creative content development, focused on building a distinctive brand presence through engaging visuals and consistent communication.
Social media content creation and promotional strategy designed to communicate app features, attract potential users, and support brand awareness.
Creative social media strategy and travel-focused content creation, combining destination inspiration, engaging storytelling, and app promotion.
Editorial content creation and social media management, transforming lifestyle topics and magazine features into engaging digital content.
Social media content creation and visual storytelling, focused on strengthening brand identity and maintaining a cohesive, professional online presence.
Creative direction and social media content development for a Japanese restaurant brand, featuring food-focused visuals, promotional content, and consistent brand communication.
Plus 23 more brands across the index.
See them allIndex29
Beyond the featured case studies, I have supported brands across a broad range of industries and content needs. This selection highlights the versatility of my work and my ability to adapt to different brand identities.
- 01PopcornakiFood & SnacksFood & SnacksStories · Launch teasersCase
- 02App PromotionApps & TechApps & TechFeed posts · StoriesCase
- 03Next GetawayTravelTravelFeed posts · StoriesCase
- 04Millennial MagazinePublishingPublishingEditorial stories · Feed postsCase
- 05KuralisWellnessWellnessFeed posts · StoriesCase
- 06HibachioRestaurantsRestaurantsFeed posts · StoriesCase
- 07All About TreesHome ServicesHome ServicesFeed posts · Stories2 sets
- 08B2B ConsultancyProfessional ServicesProfessional ServicesStories · Feed posts3 sets
- 09BentiorJewelleryJewelleryStories · Product shots2 sets
- 10Bachelorette PlanningEventsEventsStories · Feed posts2 sets
- 11Cowpots CampingHospitalityHospitalityFeed posts · Stories2 sets
- 12Chic & HollandFashionFashionStories · Editorial2 sets
- 13Cowdin DentistryHealthcareHealthcareStories · Feed posts2 sets
- 14Croatia TravelTravelTravelFeed posts · Stories2 sets
- 15Dose of TravelTravelTravelStories · Feed posts2 sets
- 16FabriqueFashion AccessoriesFashion AccessoriesFeed posts · Stories2 sets
- 17FilarakosPet CarePet CareFeed posts · Stories2 sets
- 18Handmade ClothingBaby & KidsBaby & KidsFeed posts · Stories2 sets
- 19Kids SchoolEducationEducationFeed posts · Carousels2 sets
- 20LalehSkincareSkincareFeed posts · Stories2 sets
- 21Law FirmLegalLegalStories · Testimonials2 sets
- 22Marl’s OrganicFood & DeliveryFood & DeliveryFeed posts · Stories2 sets
- 23Kio MatchaFood & BeverageFood & BeverageFeed posts · Stories3 sets
- 24Maxillofacial ScholarHealthcareHealthcareFeed posts · Stories2 sets
- 25NyroCareers & TechCareers & TechFeed posts · Stories2 sets
- 26Petal HausFloristFloristFeed posts · Stories3 sets
- 27PTJ ShoesSportswearSportswearFeed posts · Stories2 sets
- 28Moncharm WineInvestmentInvestmentStories · Feed posts2 sets
- 29ZenhutWellnessWellnessStories · Feed posts2 sets
What I do
Strategy,craft andfollow-through.
My approach
- 01
Discover
Understand the brand, audience, competitive context, objectives, and existing channels.
- 02
Strategize
Define clear content themes, formats, messaging, platform priorities, and campaign goals.
- 03
Create
Develop thoughtful visuals, video, copy, and calls to action aligned with the brand identity.
- 04
Execute
Plan and publish content consistently, coordinate feedback, and manage agreed deliverables.
- 05
Learn and improve
Review relevant metrics, discuss insights, and adapt the strategy based on evidence.
About me
Not just posting.Understanding first.
I am a Social Media Manager and Growth Strategist with 8 years of experience helping brands communicate more clearly, build meaningful connections with their audiences, and strengthen their digital presence. As the founder of TheMindSocial, I combine strategy, creative direction, content production, and hands-on account management to develop social media experiences tailored to each business.
My work spans brands in travel, hospitality, wellness, healthcare, e-commerce, professional services, and more. I believe effective social media is not just posting. It starts with understanding a brand, its audience, and its business goals, then turning that insight into consistent, relevant content.
- 018 years of experience in social media management and content creation
- 02Founder of TheMindSocial, a social media and brand agency
- 03Bachelor’s and Master’s degrees in Business and Marketing Communication & Social Media
- 04Experience across organic social media, short-form video, content strategy, and paid social campaigns
- 055-star client feedback
- 06Client work across multiple industries and markets
Client testimonials · 5 stars
Strong client relationships are built through clear communication, reliability, creative quality, and a commitment to understanding each brand.
“Amazing work from Stella. Took the time to understand the brand identity of my business, and created very polished social media posts which represent the brand well. Also, very polite in walking me through the process end to end.”